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Stories Stories Business Mercedes allows Chinese to peek under hood in Asia growth push

Mercedes allows Chinese to peek under hood in Asia growth push

http://mireportz.com/media/reviews/photos/thumbnail/300x300s/12/a9/88/14592-mercedes-allows-chinese-to-peek-under-hood-in-asia-growth-push-49-1401359641.jpg
Written by Aldine      May 29, 2014    
 
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Mercedes allows Chinese to peek under hood in Asia growth push.GIF

Battling to catch up with German rivals in China, luxury carmaker Daimler is shifting gears, giving local authorities unprecedented access to new Mercedes models and even tailoring engines destined for its home market to Chinese regulations.

For years, Daimler has lagged Audi (VOWG_p.DE) and BMW (BMWG.DE) in the world's biggest car market. Last year, Mercedes-Benz, the company's premier luxury brand, sold 228,000 cars there, compared to nearly 492,000 for Audi and over 362,000 for BMW.

"German carmaker  push to regain ground"

This year, Daimler is starting production of its newest C-Class in China as well as Germany, a step-change for a manufacturer that had previously delayed local Chinese production of new models by months.

Beijing Benz Automotive Co. (BBAC), the joint venture company Daimler runs with Chinese partner Beijing Automotive Group Co., is also constructing a new production line for the compact GLA model.

[Read Full Article: Mercedes allows Chinese to peek under hood in Asia growth]

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Location

Epicentre
FRANKFURT,GERMANY

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Author
EDWARD TAYLOR
Contributor's Comment
Hubertus Troska, Daimler board member responsible for greater China, attends a world premiere ceremony for the new Mercedes Benz C-Class Long Wheelbase at Auto China 2014 in Beijing, in this April 20, 2014 file picture.
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